Services Management Assignment Example | Topics and Well Written Essays - 2000 words

military returns Management - Assignment ExampleAn analysis and critic view of the gain delivery of the organization in alignment with the gain delivery or service excellence literary productions will to a fault be portrayed. At the end an evaluation of what is being learnt from the organization will dish up as a conclusion.In accordance with the requirements of the paper the service and the service organization undertaken for this study is a banking service organization in India called ICICI confide Here is a brief outlook on the organization.ICICI Bank is Indias second-largest bank with total assets of Rs. 3,744.10 million (US$ 77 billion) at December 31, 2008 and profit after tax Rs. 30.14 billion for the nine months ended December 31, 2008. The Bank has a network of 1,420 branches and about 4,644 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers finished a variety of del ivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, conjecture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International pay Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany. (ICICI bank online) story of ICICI bankICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICIs shareholding in ICICI Bank was bring down to 46% through a public religious offering of shares in India in monetary 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Banks acquisition of Bank of Madura Limited in an all-stock am algamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal aim was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project pay to a diversified financial services group offering a wide variety of products and services, two directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian confederacy and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. (ICICI bank Online)Literature - Service delivery /Service excellence Service delivery and excellence in service is the key intelligence information for organizations in volved in the service industry. In the book of Service operations Management Improving service delivery Service delivery is explained as understanding the needs of our customers, managing the process that delivers services, ensuring our objectives are met, while also paying attention to the continual improvement of our services. The book also defines service from the customers perspective by saying, service is the combinations of the customers experience and their perception of the outcome of the